Design: Understanding a Problem

You must understand the problem you are trying to solve. It sounds kind of simple, but often times designers jump into solving something they don’t understand. What do you think happens if you try to fix a problem you don’t understand?

You must understand the problem you are trying to solve really well. You must understand every little part of the problem, including researching similar problems, and how they were solved. You must understand every single word of the problem. Only then can you create a good plan.

When we want to really understand something:

  1. We can explain and justify the need for a solution to a problem for a client/ target audience
  2. We can construct a detailed research plan, which identifies and prioritizes the primary and secondary research needed to develop a solution to the problem independently
  3. We can analyze a range of existing products that inspire a solution to the problem in detail
  4. We can develop a detailed design brief, which summarizes the analysis of relevant research